There has been a consistent debate about social signals’ influence on a web site’s search rankings among Social Media Agency in Singapore. The emerging argument is that social media marketing doesn’t directly impact your SEO.
However, Social Media for SEO does influence the factors that impact rankings, such as traffic, indirectly it affects your rankings.
This blog post discusses five ways social media can boost your SEO Results:
Social Media Drives Traffic to Your Website
Website traffic has always remained one of the significant ranking factors. Social media influences your site traffic by delivering more visibility to your content.
When numerous users share your content within their networks, they will send more traffic to your website and boost your rankings.
Increase SEO Authority & Brand Recognition
Social media is phenomenal in increasing SEO Authority and Brand Recognition. Brand Recognition is very different from Facebook likes or Twitter Followers. Those “popularity” sentiments, trends, metrics and maxims need not play any role in gauging SEO.
Brand recognition is your target audience’s inherent ability and the masses in general to identify your company regarding signifiers such as logos, slogans, and colours.
Your social media profiles on Google, Facebook, Twitter, LinkedIn, Glassdoor, Pinterest, and Instagram are the perfect platforms to establish brand identity most straightforwardly.
Another striking leverage of Social SEO is more SEO Authority through links and reviews.
When something is identified on social media by someone, there is a strong probability that they will make the link viral. This peculiar aspect would augment the number and quantum of inbound links to your site.
Additionally, it would also enhance and refine your credibility. Moreover, it would also exhibit how far your content is viral as well.
Thus, it thereby improvises and harnesses your website rankings, and you may even observe social media profiles coming up adjacent to the top branded searches as well.
Reviews are a tremendous parameter in local SEO marketing. Insert Google (and other search engines, namely Yahoo and Bing) likes and reviews.
Social Media Profiles Rank in Search Engines
At the same time social shares may or may not impact a web page’s disposition in search listings, your Social Profiles optimistically direct your search results’ content and its apt manifestation.
Social media profiles are generally among the first and foremost outcomes in search listings for their respective brand names. Social channels become more personal than web pages. Thus they are a great channel to procure a sense of a company’s personality off the bat.
Undoubtedly, your social profiles matter to Google and specifically to people looking for you online.
A few active social channels can transform the experience of getting to know your brand online to be more fun, engaging and personal. At times ranking pays to have profiles with up-to-date information and engaging content.
Social Media Stimulates Local SEO
As a known fact, your NAP (the name, address, and phone number of your business) performs a crucial role in local search engines. Suppose you want to keep consistent NAP information over all your listings and websites.
In that case, Google will keep in mind your business more credible. This will result in boosting your rankings in the local search result.
Hence it is imperative to use similar NAP information across your social media profiles, local listings, and website.
Moreover, some of the social media platforms let you geotag your Stories and posts. This is an excellent manner of acquiring more visibility among a local audience, assisting you in expanding your reach.
For instance, on Instagram, users can search for content that’s geotagged to a particular location. This way, you can attract more local visitors to your website.
Social Media Channels Are Search Engines
Users don’t just use search engines to discover stuff. With the advent of robust search functionalities, social media platforms serve as a valuable search engine.
There’s undoubtedly a revealing fact that companies should expand their SEO concept to include not just the conventional search engines- Google and Bing- but also social search engines.
To sum up, the web is all about establishing relationships, fostering audiences, expressing identity and sharing ideas among Social Media Agency in Singapore. Social Media Marketing is inherently social.
There is no point that Social Media for SEO best practices would go against the grain, specifically since the rules that monitor SEO are ultimately meant to make the web a more experiential experience and place of utmost utility.