Privacy rule ‘Push’ to ‘Paul’ means pivot from marketing


Your inbox is currently bound to a bunch of emails that request you to read some new terms of service. Really annoying email this wave takes the general information protection regulation, or a privacy structure named GDPR, to the result of a landmark European decision.

In fact, it is a new version of data protection that helps consumers control their information and helps businesses determine how personal information can be used. All emails are part of a requirement that consumers opt for new marketing and probably will not be business friendly.

"Many users do not like it anymore", said Josha Babner, co-founder of Marketing Services Forum Uberle. "When selecting people, they have 30 percent drop, so you will lose an important part of the market that you can market."

Ben said that GDPR also makes companies more difficult to use their data for targeted marketing. For example, sending a receipt to a subscriber through email does not mean that the company matches a fairly common practice of its email marketing database. Meanwhile, consumer complaints have swelled and some fine fines of Europe-run companies are seen.

US companies are now capturing with Euro-European operations, but when the Euro Zone consumers, when GDPR applies only to eurozone customers, this is not a very awkward situation. The laws passed recently in California, such as spreading across the country, may also change. California Consumer Confidentiality Act 2018 unanimously approved and signed last week in law.

The new privacy law is a waterfall version of GDPR with some major shameless rooms mainly to coordinate the rules of the street. But for those marketers who used to use the incredible amount of perfect personal information, it's a sign of things to come.

Ben said that privacy rules will expand (and be they), companies should "push" or outbid marketing and think more about "tension" or inbound marketing.

"Marshalling Marshalling directs their customer directly to the customer through personal contact, to restore a personalized email or website where you see the same burger that was seen before. Really out and find the customer," Benner said. "Contrary to the push, you give more control to the customers and learn about their brand products. It is less unviable, it's almost like a service to consumers."

He said that "service" means customers have decided to buy one and want a delicious burger, find out what they are available. They pull Google or Yelp and find all their options nearby and away. It's basically what consumers already do, but those branding messages get difficult to provide, that marketing tension becomes more and more important

"People still want burgers, but when they are hungry they want, so they say, 'Siri, look for a restaurant near me, then discover,' said Berrena.

That, of course, local search marketing and overall search engine optimization (SEO) makes it important, but review sites are becoming more dominant.

"If you go outside of SEO or Google, you can find everything in SEO to search engine in Baghdad, but there is a permanent opportunity that can lead you to a permanent position and social content can be more helpful," said Ben. He said the number of reviews increased threefold in the last year.

Benner, who may be a little biased, maybe a big help such as he is working with a search and reputation firm. But for a marketing department, G & A company can do as well. And they have to do it quickly so that they do not stick to limited marketing options because US privacy policies become stronger.