Understanding the intent behind the keywords you’re targeting simplifies the entire SEO process, says collaborator Marcus Miller. Here is a look at how to understand and categorize keywords based on intention.
Search engines exist to provide users with the results that are relevant to the search query. Smart SEO campaigns are based on the understanding of how your audience looks for your industry, products, and services.
A key point here is to understand the intent behind a certain keyword search. A user wants to find specific information through the search engine. And search engines have advanced algorithms and large amounts of traffic. So, that they analyze to determine which results are best suited for a keyword.
- It is important to note what the key objectives are to what search engine optimization and optimization techniques are to understand the objectives of an extended range.
- In this article, we analyzed how to understand and classify the purpose-based keywords to provide a solid foundation for optimizing your search engine (SEO) and content marketing.
Understand the intent of the search engine
In many ways, search engine marketing using SEO or paid methods is strategically simple. If you are a plumber in a small city and someone looks for “plumber” plus the name of the city, there is a great possibility that you provide what they need. Being in front of people at the exact moment they have a requirement is good marketing.
Unfortunately, commercial terms are highly competitive in paid and organic searches. For most companies, there are other opportunities to qualify and guide customers who are higher up in the marketing funnel. We just have to develop a greater understanding of the intent behind the search keywords.
Here is the first step to understanding three search queries:
Navigation Search Questions
Have you ever typed “Google.com” or “Facebook.com” into your browser? Or just enter “Google” or “Facebook” directly in the address bar? It’s a navigation query, a search with the desire to go straight to a specific website, or even a page on a site.
Long ago, you wrote “www.Google.com” or “www.Facebook.com”, since you cannot search from the address bar. Enables search from Google address bar and changes all of Chrome and soon follows other browsers.
It was not necessary to write “www” or “.com”. Keep an eye on the company or brand that we had to do and drag the trigger.
There are two main topics to consider with navigation search:
- It is high-quality traffic for the brand or business you are looking for, so do not forget to look for parts of search engine results.
- There are opportunities to be present in the list with other companies and can create potential brand awareness or even steal a click. It can create fear, uncertainty, and suspicion on the brand of competition; the given search and organic listings can be useful here.
Informational search query
In volume terms, it is above the funnel. There is a wide range of probable potential questions across the subject spectrum. Business, Marketing, Health, and Fitness: The list goes away. With an informative search, the information is the ultimate goal. Almost all companies will have informative search opportunities.
From a commercial perspective, we would like to identify searches related to the product or service you have provided. Then he will try to answer these questions or develop content that provides specific information. It will present you in front of your potential audience. For example:
- What is SEO
- [Keywords] SEO tips for
- Marketing concept for small businesses in the business [type of industry]
The key opportunity here is to put yourself in front of your audience and create brand awareness, credibility and website traffic.
You can also use this traffic to generate leads through forms of content updates using phrases like “Download a free guide.”
A popular strategy is to use site visits to rate areas of interest and create a remarketing list that attempts to generate leads or advertise your product or service.
Remember that the search engines here may not be ready to buy what you are selling, and that’s fine. Seek to build your brand so that when they are ready, you are in the race.
Search for commercial or transaction search
Commercial or transactional questions are related to your favorite activities.
This can be range from obvious, such as “plumbing” search, as more research-oriented, such as “Best Restaurant in Birmingham” or “Samsung Galaxy Contract”.
The action you want to take depends on the business and can include registration to run the trial, a newsletter or a new social network. Transaction-related to a custom action for your business, such as the increase and sale of newsletter subscriptions.
These keywords are highly commercial and, therefore, of great value. It is not only important to target these keywords, but to ensure that you reach your site; visitors will focus on helping them to accomplish their goals.
Ambiguous keywords and personalized results
Not all keywords are clear in their categorization or intention. Take “SEO” for example. If a user searches for “SEO”, what exactly are they looking for?
- A Definition?
- Some Tutorials?
- An Agency?
It is possible that the search engine is not completely secure and that it is simply beginning to investigate a topic.
When the intention is not always clear, Google will show a results page that covers a wide variety of possible answers. Search results for “SEO” include a beginner’s guide, a definition of SEO, some tutorials for beginners and some news articles.