53% of small businesses say that social media marketing is the number one source of their leadership, but 47% of small businesses say they have no active Facebook pages.
The leading increase in those with an active social media presence. If you're posting enough or you're posting the wrong things, here are 4 tips to help your business use social media properly.
1. Use the right platform:
There are several social sites to keep them active and active, with the right message and content, all of them can be a daunting task. However, each site has different users and different audiences. All social platforms may not be relevant to your business. Select sites that work best for your business and choose what you're selling and focus your efforts there.
About 80% of adults using the Internet are on Facebook, using Facebook's best social sites for a business like Facebook.
Small users can consider targeted businesses Snapchat and Instagram. If you've sold more or have more goals for women, then you want to investigate using Pinterest. Your Business Professional Service will probably be your best bet with LinkedIn better
The following line is not very thin by focusing on your time, budget and energy in social campaigns that may not work for your public education here.
2. Correct and activate:
Now you have decided on the social platform that you will focus on creating a compatible calendar and be in it. Check out the best time to post updates (through insights and analysis) and keep on posting each day and then stay organized accordingly.
Depending on the social sites you are using, a social media update is not too long in the lifetime, thus posting daily and sometimes your updates will be sure to be seen several times a few times.
The average lifetime of social posts on different sites:
- Twitter tweets - 15 minutes
- Facebook updates - 6 hours
- Instagram and LinkedIn - 24 hours
In addition, the Facebook algorithm, which determines that your updates are always viewed, the more relevant causes of your account activity, the more active your page will be delivered to your followers more and more of your updates.
3. Know Your Listener:
To find out what your audience will have on your social account, you need to post what type of content and your account will be used to help you determine the age, gender, location, etc. of users who follow your account, to see the analyzes of your account followers. This will help you determine the type of content to post, content that your visitors are interested in and related. Once you know the content for posting, you can set the best time for posting content by analyzing your account.
The goal is to be interested in what your audience has to say so that you can hear something important in the future.
4. Engage with your audience:
Social media has many competitions for visual spaces, your business is competing with friends, family, school, and other businesses etc. Make your content interesting and informative, and your audience needs to do this. If you only post information about your business, there will be no reason to interact with it. Post relevant information that will provide helpful tips for your audience, post something that will make people comment and respond to their comments.
Consider the updates of your social account as you would like to ask questions, ask questions, give advice, inspire people to know about your business, and talk cozy with your business.
The bonus will help with the official Facebook algorithm and SEO, more updates and interactions with your updates and pages, and more of your updates, and your business will show more people.
Social media marketing does not just share a coupon or post a fun meme. If used properly you can attract an audience of followers and convert your website or retail location to pay subscribers to the audience.